It appears you are trying to access this site using an outdated browser. As a result, parts of the site may not function properly for you. We recommend updating your browser to its most recent version at your earliest convenience.
Brand Strategy 101 Workshop (Ajax Pickering Board of Trade) - This event has already occurred
Event Details
Part 2 of this workshop will take place on January 19, 2021.
In the words of Jeff Bezos (CEO & Founder of Amazon), "Your brand is what other people say about you when you are not in the room."
Do you have a brand strategy?
When it comes to building a...
Part 2 of this workshop will take place on January 19, 2021.
In the words of Jeff Bezos (CEO & Founder of Amazon), "Your brand is what other people say about you when you are not in the room."
Do you have a brand strategy?
When it comes to building a business, having a solid brand strategy is everything. A lot of people think that branding is just about creating a logo. That is far from true.
In actuality, your brand is the face of your business — it represents who you are and what you promise to deliver. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
This course will cover how to distinguish your brand from other brands in terms of associated brand attributes, benefits to users, and/or market segment emphasis. Great brands understand who their potential customers are, how they think, what they need, and very importantly, where they spend their time at.