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Maximizing Your Online Advertising & Digital Marketing Budget (The Ontario Digital Main Street Initiative) - This event has already occurred
Event Details
You don't need a big budget to get noticed on the web - you just need creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify your message online. In this hands-on workshop, you'll learn the tricks and tools needed...
You don't need a big budget to get noticed on the web - you just need creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify your message online. In this hands-on workshop, you'll learn the tricks and tools needed to market your business effectively on a shoestring budget.
You’ll learn:
How to create a basic online marketing strategy and measurement plan that fits for your business size and goals
Why email marketing can be a powerful and cost-effective way to grow your business
How to get people to sign up for an email list while following best practices and the Canadian Anti-Spam Legislation (CASL)
How to take advantage of influencer marketing, affiliate marketing and other ways to generate word-of-mouth
How to advertise cost-effectively through Google ads, Facebook ads and other ad networks
What free or low-cost graphic design tools to use to create eye-catching online ads