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SEO Fundamentals: Online Webinar (The Ontario Grants Webinar Series) - This event has already occurred
Event Details
You have a website, but how do customers find it? You need to drive traffic to your website by making sure your business shows up on Google when customers search. This beginner-level workshop will teach you how to connect your business to customer...
You have a website, but how do customers find it? You need to drive traffic to your website by making sure your business shows up on Google when customers search. This beginner-level workshop will teach you how to connect your business to customer searches on Google and how to optimize your website and digital presence for Google, without costing you money.
You’ll learn:
What Search Engine Optimization (SEO) is and how Google and other search engines work
How to successfully conduct keyword research so you can choose which keywords will attract the right website visitors
How to write website content with Google in mind, and how to leverage different types of content to generate the best search engine results
How listing and ranking websites can increase your SEO power
How to use social media and links from other websites to improve your Google ranking
How to measure your SEO efforts to see what’s working and what’s not