Grow Your Brand on Instagram (The Ontario Grants Webinar Series) - This event has already occurred
This workshop is for those that have already dipped your toes into the world of Instagram, and are looking to grow your business’s reach on the platform. We’ll explore different ways businesses are strategically building your following on Instagram. We’ll discuss strategies for account aesthetics, promotions, shopping and ecommerce, “swipe up” links, stories, highlights and more.
- The key parts of Instagram (Grid, Stories, Highlights, Reels) and how to use each
- How to create (and maintain) your brand’s aesthetic
- Tips for writing captions that deliver results
- How often you should post to maximize engagement with your followers
- How to properly use hashtags and location tags to increase the visibility of your posts
- How to use Instagram’s reporting and analytics to learn what content is performing best