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Social Media for Small Business: Online Webinar (Digital Main Street Webinar Series) - This event has already occurred
Event Details
Social media can be a very powerful tool for business growth, but first you need to know what it is and how it works. In this fun and interactive workshop, we’ll look at the basics of today’s popular social media channels—including Facebook, YouTube...
Social media can be a very powerful tool for business growth, but first you need to know what it is and how it works. In this fun and interactive workshop, we’ll look at the basics of today’s popular social media channels—including Facebook, YouTube, Twitter, Instagram, LinkedIn, and Pinterest—and decide which are right for you. You’ll develop a social media plan that will drive business results without a big investment of time and energy.
You’ll learn:
How other small businesses have built their brands on each social media channel, picking up tips and inspiration for your own social media activities
What likes, hashtags, shares and retweets are, and how and when to use them
How to determine the right content and tone for your business’s social media posts, and the right time and frequency to post them
How to develop an editorial calendar, with tips for scheduling and automation
How to analyze social media metrics and determine which ones to focus on for your business goals